Pricing Explained

Transparent breakdown of how print pricing works, what you pay, and how to control your margins. No hidden fees, no surprises.

How It Works

Simple, transparent pricing

Unlike platforms that hide costs until checkout or take percentage commissions, Nelori shows you exactly what you'll pay upfront. You control your margins, we handle quality fulfillment.

The Nelori Pricing Model

Subscription only, zero commission. You pay a monthly or annual plan fee for platform access and unlimited SKUs (depending on tier). We never take a percentage of your sales. You set your prices, you keep 100% of your margin.

When a buyer orders a print, they pay:
Your retail price = Base print cost + Shipping + Your margin

You keep your margin minus the base costs. No platform cuts, no transaction fees beyond standard payment processing (Stripe: 2.9% + 30¢).

What Goes Into Print Costs

Print costs vary by size, paper type, and fulfillment location. Here's what's included in the base cost.

Components of Base Print Cost

Production (printing + labor) $12-$85
Materials (paper, inks, archival quality) $3-$25
Quality Control (inspection, reprints if needed) $2-$5
Packaging (rigid mailers or tubes) $3-$8
Fulfillment (network coordination, tracking) $2-$5
Total Base Cost Range $22-$128

Costs vary by print size (8×10 vs 24×36) and paper type (standard vs premium fine art). You see exact costs before listing.

Sample Pricing Scenarios

Here's how actual orders might break down across different sizes and markups.

Scenario 1: 11×14 Print on Matte Fine Art Paper

Base print cost $32
Shipping (US domestic) $8
Your margin (3x markup) $96
Buyer pays $136

You keep: $96 per print

Scenario 2: 16×20 Print on Baryta Paper

Base print cost $48
Shipping (US domestic) $12
Your margin (4x markup) $192
Buyer pays $252

You keep: $192 per print

Scenario 3: 24×36 Print on Museum Canvas

Base print cost $95
Shipping (US domestic) $18
Your margin (3.5x markup) $333
Buyer pays $446

You keep: $333 per print

Shipping Costs

Shipping is calculated based on print size, packaging requirements, and delivery location. Here are typical ranges.

Print Size US Domestic International (estimate)
Small (8×10, 11×14) $6-$10 $18-$35
Medium (16×20, 18×24) $10-$14 $30-$50
Large (24×36, 30×40) $15-$22 $45-$75

International shipping: Currently available to select countries. Costs include customs/duties handling where applicable. Exact rates shown at checkout based on buyer's address.

Free Shipping Option

You can choose to include shipping in your retail price and offer "free shipping" to buyers. This often increases conversions despite a higher sticker price. Nelori supports both models.

Platform Subscription Fees

Nelori operates on a subscription model, not commission. You pay for features and capacity, not per sale.

Plan Monthly Annual (15% savings) Active SKUs
Free $0 $0 5
Pro $24 $20/mo (billed $244/year) 100
Pro+ $48 $41/mo (billed $490/year) Unlimited
Gallery Custom Custom Unlimited

What's included across all plans:

  • Instant Enhance and Printability Score
  • Smart Price Lock (15-minute quotes)
  • Accurate ETA estimates
  • Vetted network fulfillment
  • Catalog creation and sharing
  • Tracking and reprint support
  • Zero commission on sales

See full feature comparison on the Pricing page.

No Hidden Fees Guarantee

What you see is what you pay. We don't believe in surprise charges or fine-print fees.

We Never Charge For:

  • Sales commissions: Keep 100% of your margin
  • Transaction fees: Only standard payment processing (Stripe: 2.9% + 30¢)
  • Listing fees: No charge per SKU or product
  • Bandwidth or storage: Upload unlimited files within your plan
  • Catalog sharing: Share your link as many times as you want
  • Quote generation: Unlimited Smart Price Lock quotes
  • Customer support: Email and chat included on all plans

Optional Add-Ons (Pro+ and Gallery only):

  • Custom domain: Included in Pro+ ($0 extra)
  • White-label catalog: Included in Pro+ ($0 extra)
  • API access: Included in Pro+ ($0 extra)
  • Additional team seats: Available on Gallery plans (pricing varies)

Nelori vs Traditional Print Shops

How does on-demand pricing compare to ordering from local print shops?

Traditional Print Shop Model

  • Upfront cost: $200-$500 for small batch (10-20 prints)
  • Inventory risk: You store and ship prints yourself
  • Per-print cost: Lower if you order volume ($15-$30 each)
  • Shipping: You handle packing and postage per order
  • Time investment: Research, pickup/delivery, storage, fulfillment

Best for: Established artists with predictable demand and storage space

Nelori Print-on-Demand Model

  • Upfront cost: $0 (Free plan) to $48/month (Pro+)
  • Inventory risk: None (prints made to order)
  • Per-print cost: Higher ($22-$128 depending on size/paper)
  • Shipping: Handled automatically, tracked
  • Time investment: Upload once, sell unlimited times

Best for: Emerging artists, testing demand, or those without storage/fulfillment capacity

Break-Even Analysis

If you sell fewer than 20 prints per month, on-demand typically makes more financial sense (lower risk, no inventory). Above 20+ prints/month of the same images, traditional batch printing may offer better margins, but requires upfront capital and fulfillment infrastructure.

See exactly what you'll earn

Join Nelori to access transparent pricing and margin control.

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